When staring longingly at a luxury watch in a display counter, many gentlemen find themselves torn between the financial cost of the timepiece and the potential benefits of owning it.
But what, exactly, are those benefits, and why do so many men make the plunge and invest their hard-earned money in a brand name watch?
From social cues to investment advice, let’s take a no-nonsense look at why men wear luxury watches:
Beyond aesthetics, there is one very basic thing that every watch must do well: keep the time.
While low-priced watches are typically mass-produced by unskilled laborers (often in poorer countries where “quality control” is virtually unheard of), skilled artisans are usually behind the crafting of luxury timepieces.
Famous watchmaking companies like Audemars Piguet and Patek Philippe employ master horologists to put together their signature timepieces in state-of-the-art Swiss facilities, where standards of craftsmanship are kept remarkably high; for instance, Patek Philippe’s timepieces are so intricate that they typically take between 10 months (for basic models) and 2 years (for extremely complex models) to be manufactured.
This top-tier level of quality, in craftsmanship as well as materiel, ensures that luxury watches are able to reliably keep the time – often for decades or more – with only minor tune-ups being necessary every five years or so.
Conversely, for a cheap, mass-produced watch to survive five years is nearly unheard of. When you factor in the many additional features that luxury watches include, such as water-resistance for sports watches or aeronautical gauges for aviation watches, their legendary reliability becomes all the more impressive to behold.
Although it is true that luxury timepieces are investments in the functional sense that they will last their buyers many years, they are also investments in the sense that they are composed of valuable substances which retain value over time. One need only look at gold’s meteoric rise in value over the past decade to be reminded of the potential long-term value of jewelry pieces composed of such precious metals.
Lesser quality watches, like those made of plastic or plated alloys, almost never command impressive prices in the resale market over long periods of time. The other factor in a luxury timepiece’s long-term investment value is in its prestigious brand name, which makes it all the more appealing to watch collectors, many of whom will gladly relieve themselves of thousands of dollars in exchange for decades-old Rolex or Omega models.
A Subtle Display of Wealth
Let’s be brutally honest: in this world, looks matter.
Just as a beautiful woman is more likely to draw your gaze than an unattractive one, a well-dressed gentleman is more likely to attract attention.
And just as a prestigious brand is held in high esteem on the market, in the social sphere, luxury timepieces are widely respected and easily recognized by people who appreciate details and luxury. Particularly when paired with other tasteful clothing choices – such as business suits, tuxedos, or semi-formal wear for casual events – luxury timepieces are accessories that identify their wearers as successful men.
Such watches subtly display wealth in a manner that is quiet enough so as to not be self-aggrandizing, yet just bold enough to never be mistaken. One need only look at the prevalence of luxury watches among the world’s most successful and powerful men, from American Presidents to Fortune 500 CEOs, to appreciate this fact.
Particularly discerning eyes are often drawn to accessories and, as quality attracts quality, luxury timepieces are a sure signal to cultivated women that the wearer of such a piece understands and appreciates a refined quality of life.
While flashy cars and over-priced champagne might scream a recent payday, luxury timepieces have come to epitomize wealth with an understated confidence that has nothing to prove.